Jaipur, 14th Dec, 2011: Mr. D K Jairath, Chief Executive Officer (CEO), Hindware Home Retail (P) Ltd. (a 100% subsidiary of HSIL Ltd) in presence of other key officials of the organization, announced the launch of ‘EVOK Mega Home Store’ at Jaipur today.
Spread over a sprawling 10000 sq ft area, the Mega store is centrally located at Tonk Road, in Jaipur. EVOK brings the concept of trendsetting Home Fashion in India and delivers marvellous home shopping experiences to customers through its premium range of Living, Kitchen and Bath concepts. The store has over 16000 world-class contemporary lifestyle products like Home Furniture, Soft Furnishings, Home Décor & Accessories, Modular Kitchens, Laminated Floorings, Bath Fittings and Lightings.
The EVOK Mega Home Store also provides unique ‘Design to Build’ interior design services and turnkey execution to its customers in entire Rajasthan. Expert in-house designers at the store will assist customers to visualise their ideal home spaces using 2D and 3D visualisation. The store will offer turnkey build solutions that range from procuring the products, to designing the spaces and installing them. These will be accompanied by benefits like warranty and very efficient after-sales service.
The company’s vision of rigorous expansion plan to covers proposed pan India locations like Indore ; Ahmadabad ; Vadodara; Mumbai, Vashi, Nashik , Bangalore, Hyderabad, Chennai, Coimbatore, Vizag, Kochi and Kolkata.
Speaking at the occasion, Mr. D K Jairath, CEO, HHRPL, said, “EVOK, North India’s largest home interiors retail chain from Hindware- has the core vision of becoming the first choice partners to provide ‘complete home interiors solution’ to its customers. I am pleased to announce the launch of our Evok Mega store at our preferred destination Jaipur , Rajasthan.. Here also, we come with the promise of extending our expertise and wide selection of lifestyle products to customers looking for ‘Value for Style’ pricing. With a portfolio of premium products enhanced by our unique ‘Design to Build’ services, we hope to keep delighting our customers and repeat the tremendous response we have received so far at other EVOK stores. With rigorous expansion plans set for the Pan India markets, we are looking forward to setting new industry benchmarks in the home interiors retail sector.”
EVOK Mega Home Stores forayed into the organised home retail market of India in 2008 with an estimated investment of Rs. 250 crores. The retail chain currently has a presence across key cities of India – New Delhi i.e. West and South Delhi, Gurgaon, Faridabad, Noida and Ghaziabad; Chandigarh ,Ludhiana, Lucknow; Thane ( Mumbai ) and Pune, Bangalore & Hyderabad. The company aims to achieve a turnover of Rs. 400 crores by FY ’14-15.
Besides the retail foray, EVOK Mega Stores through its Project division are also works in close association with architects, interior designers, builders and corporate community utilizing the group network and relationships for institutional and projects business.
About the Company
Hindware Home Retail Private Ltd (HHRPL) has been incorporated as a 100% subsidiary of HSIL Ltd. to spearhead the Group’s vision to evolve into a Total Home Solutions Enterprise.
Taking the same forward, Hindware Home Retail Private Ltd entered the modern retail sector with Home Interiors Specialty business, considering growing urbanization and residential landscapes, changing consumer lifestyles, modern retail sector opportunities & the demand-supply scenarios.
HHRPL leverages the core strengths of the group in understanding diverse consumer & trade behaviour, retail distribution network, brand equity, global sourcing & cost effective supply chain management, which are critical success factors in this sector.
The core vision of Hindware Home Retail Private Ltd is “to be the first choice partner of customers aspiring for ‘Value for Style’ home interior solution”.
HHRPL forayed into Specialty Home Interior business and focuses on Retail and Projects business to serve B2C and B2B segments. |
