Guwahati, 8th December, 2011: IDEA Cellular, India’s 3rd largest mobile operator has announced the launch of special recharge vouchers for both, its new and existing prepaid subscribers in Assam & North East. These recharge vouchers give subscribers the benefit of calling a large base of Idea users and also other mobile users. The new recharge vouchers offer bulk minutes on mobile to mobile calling.
New users who recharge with Rs. 101 will get 1,000 minutes of Local Idea to Idea calling and 300 minutes of Idea to other local mobile network calling and with Rs. 201 voucher, they will get 2,000 minutes of Local Idea to Idea and 700 local minutes of Idea to other local mobile network calling. Idea’s existing prepaid users can avail the same benefits with Rs. 97 voucher and Rs. 197 voucher, respectively to suit their pocket size and calling needs.
Announcing the new voucher, Mr. Sudhir Pradhan, Chief Operating Officer – East, Idea Cellular said, “There are 5.12 Lakh mobile users in Assam & North East. Idea’s new offering will enable our subscribers to communicate with this large base of mobile users at very affordable cost. With expansion of our network reach into deeper markets of the North East, the best mobile plans will now be made available to a larger audience in the market. We are hopeful that the new offer will not only drive usage on the network, but also connect more users with the Idea network in the region.”
The vouchers will be valid for 30 days from the date of the recharge and call rates are applicable from 10 pm to 6 pm the next day. The new vouchers are available at all retail outlets, My Idea Showrooms and Idea Points in NE and Assam.
About IDEA Cellular Ltd
IDEA Cellular is India’s 3rd largest national mobile operator, with over 100 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.