Calicut, 23rd September, 2011: Mochi celebrates the opening of its first store at R. P. Mall, Mavoor Road. Targeted at a fashionable crowd and young professionals, the product range at Mochi will feature style, quality and the latest international trends.

“Calicut is one of the latest hubs of fashion conscious youth and Mochi can cater to them with its trendy product range as it introduces an average of 100 new styles every week across the country,” said Farah Bhanji, Executive Director, Mochi. “Consumers today are seeking the latest and best, while at the same time looking for exclusive options that match the latest fashion trends. Mochi now gives them the opportunity to shop for all their fashion needs under one roof. Since opening our first store in 2000, we are delighted to see Mochi’s increasing popularity among consumers.”

Anwar Sayani, Regional Manager, Mochi, led the ribbon cutting ceremony at 12.30 a.m. at Ground Floor, R. P. Mall, Mavoor Road. The new Mochi store will stock more than 8000 pairs of ladies’ and men’s shoes. To celebrate the opening, Mochi today announced 20% discount on all in-house brands and 10% discount on other brands at the new store this Friday and Saturday, September 23rd & 24th respectively.

As in all Mochi stores, the product range at R. P. Mall is customized to fit local tastes and fashion trends. Men’s shoes available in brands like J Fontini, Florsheim, Reebok, etc are priced between Rs.1490- Rs4990 while Haute Diva representing the ladies’ footwear range is retailed between Rs. 490-Rs.4990.

About Mochi

A frontrunner in the national fashion arena, Mochi – The Shoe Shoppe has a network of 51 outlets across 30 cities. The first Mochi store opened in 2000 on Commercial Street in Bangalore. This brand caters to a young, cosmopolitan crowd, offering fusion wear along with some legendary classics for the season. Mochi also offers a range of chic handbags, mobile cases, belts, socks, as well as Collonil shoe care and Dr. Scholl foot-care product