Bhanu Pratap Singh Tanwar from Modern School, won the city final title and will now fight it out with the winners from other cities, in the national level skills competition

Kota, 7th February, 2010: IDEA Cellular, the pan-India mobile operator conducted a unique program, “Kaho what’s Your Idea” – a national inter-school skills fest, for the kids of Kota. ‘Kaho What’s Your Idea’ is aimed at initiating a movement which is focused at developing the school children’s all round personality, by engaging them in activities which promote Logical thinking; Weaving a story; Application of Memory skills and Real-Life skills; besides honing their General Knowledge and Current Affairs.

Archit Sharma From Sir Padampat Singhania school, Bhanu Pratap Singh Tanwar From Modern School and Anupreksha Jain From Global School were selected for city finals.

Bhanu pratap singh Tanwar from Modern School won the city final title and will now fight it out with the winners from other cities, in the national level skills competition

The City Finals comprise of rounds like Instant Recharge, Talk Time, Memory card, Key pad locked and Speed Dial which were specially designed by counselors, principals and faculty from different schools and institutes from the country, to gauge the student’s thought process and allow them to speak their mind and test themselves in a holistic manner.

School children from Kota enjoyed the skills test, even if not everybody turned out a winner.

According to Mr. Puneet Krishnan, Circle Head - Rajasthan, IDEA Cellular, “We are delighted to engage with the bright sparks of Kota with our unique national inter-school skills fest – ‘Kaho what’s Your Idea’. This will provide a platform to the city kids to test and hone their own skills and also to compete with their peers from across the country”.

Idea’s ‘Kaho What’s Your Idea’ program will reach out to over 2 lakh children in 3,000 schools across 100 Indian cities, with the support of Derek O’Brien & Associates, which is also the content partner for the initiative.

About IDEA Cellular Ltd

IDEA Cellular is India’s 3rd largest national mobile operator by revenue, with over 84 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com.