One of the 4 finalists Deepak Pathak was in town and performed various tasks only taking help from over 2.8 lakh Idea fans on facebook.com/idea

Ahmedabad, 16th February, 2010: Idea Cellular, the pan India mobile operator launched the first ever and one of its kind ‘online reality show’ with online tasks using various social media platforms like Facebook.

The participants after registering themselves on www.idealanguage.com had to answer simple Questions. The contest allowed the user to gather information from his/her network of friends using various social media platforms like Facebook, Twitter, Orkut, etc. After a 3 month long online tasks 4 finalists were selected from the thousands of contestants.

In the final leg of the online reality show, the final 4 contestants Gavin, Deepak, Sameer and Nisarg were then sent to Kochi, Ahmedabad, Kolkata and Delhi, respectively and given different tasks.

The contestants also had to document how they will tackle various exciting tasks that are put forward to them. In this 5 days quest the most ‘Liked’ and ‘supported’ candidate, is crowned the winner of the Language Quest. The finalists could use the ‘No idea? Get idea’ lifeline thrice, in which they would not get the points for online help received.

Deepak Pathak was in the Ahmedabad to perform his set of tasks for which he could take help from over 2,80,000 idea fans present on Facebook, by posting his queries basis the task given to him and trying to finish it in the minimal possible time span.

On the first task day he had to find 5 famous food items from 5 different shops in Navarang pura and the fastest ways to get there through the best possible modes of transport and on the second day Deepak had to get to 5 famous places in Ahmedabad, for all these activities he could only take help from the Idea Fans on the facebook page. The third day of the task saw him getting Ideas from Idea fans on where to buy goggles, cheap red nail paint, safety pins, crayons, boot polish, bread pack (sliced bread), hair oil(small bottle), comb(pocket comb), one specialty food item from the city and Two coins of 5 Rupees each.

The fourth task day in Ahmedabad had him figure out a clue, to reach his destination – “ASHRAM DEDICATED TO THE FATHER OF NATION" SABARMATI on completion of which he got directions about the next 2 places he needs to visit in the city that day.

The last and the penultimate day saw him strive real hard to utilize the clues from earlier tasks to figure out the name of the place and the shortest way to get there. Deepak had to reach second biggest lake in Ahmedabad! for which he needed Ideas and was duly obliged by Idea Cellular’s fans comments.

Now Deepak along with the other 3 finalists will be judged on the basis of the points they have got from the online help received, their on-ground task performance and the votes on comments section of their task videos which will be posted back on www.facebook.com/idea.

And that’s not all Idea acknowledged all its fans who helped these contestants with their valuable comments and suggestions with free Cleartrip travel vouchers worth Rs. 1000!, every time they assisted the contestants to perform their tasks.

The first ever and one of its kind ‘Idea’s online reality show’ with online tasks using various social media platforms like Facebook, saw a major participation of people from across the country, and showed how this platform can be leveraged to get an Idea in the time of need.

Gone are the days when people used to spend their evenings in front of the idiot box, now people have got more involved with the internet and have got more interactive as compared to the earlier times and Idea Cellular, a brand that connects with its audience at all levels too is aware and have been leveraging the internet and online platform to stay connected with their target audiences.

For more details, pictures and videos of the contestants you can log on to www.facebook.com/idea