Ahmedabad, 15th March, 2011: On the auspicious occasion of Holi, IDEA Cellular, the pan-India mobile operator, has launched a bouquet of products for its over 60 lakh subscribers in Gujarat. These offers will add further color to the Holi celebrations by enabling subscribers to make calls at special rates.

The exclusive Talktime Voucher RC 130 from Idea has been launched keeping in mind the people’s desire to call up their friends and family, to wish them on the joyous occasion of Holi. This special pack that is priced at Rs 130 provides Rs. 100 worth of Talktime, and 60 Local Idea minutes for a week, thus helping Idea subscribers to derive More than Full Value of Rs.160 in a voucher of Rs. 130 from the offer.

Special STD calling vouchers have also been introduced, to help subscribers wish their near and dear ones residing in all parts of the country. The STD recharge vouchers are priced at Rs. 18, Rs. 36 & Rs. 68 for a month, 3 months and 6 months period respectively and offers the benefit to Idea subscribers to make STD calls for as low as Rs. 1/3 minutes (i.e, effectively 33 Ps./Minute).

While announcing these products, Mr. Arul Bright, Senior Vice President - Operations – Gujarat, IDEA Cellular said, “Holi is a festival that is celebrated all across the country with great enthusiasm and happiness. We, at Idea Cellular are delighted to join the people of Gujarat in their celebrations by launching special products that provide the benefit of talk time as well as cheaper local & STD calls to help them celebrate this special occasion, and share their happiness with their loved ones”.

About IDEA Cellular Ltd.
IDEA Cellular is India’s 3rd largest national mobile operator by revenue, with over 84 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com.