• With the Video calling ISD booth, people in Malapuram will now be able to talk and at the same time see their loved ones living abroad.
• Idea 3G’s other offerings include Video Conferencing, Video on Demand, Mobile TV, IdeaMall, and high-speed Internet on 3G
• Idea is now widest spread 3G network in Kerala, with 1250 3G cell sites.

Malapuram / Calicut, 21st September, 2011: Moving ahead with Idea’s 3G services, at a special event today former Indian football team captain and Malabar Special Police (MSP), Malapuram Commandant, Mr. U Sharaf Ali, inaugurated Kerala’s first ‘Video Calling ISD booth’ set up by Idea.

People in Malapuram and adjoining areas can now visit Idea kiosk at IMT Mobile, Dubai Souk, behind Kottakkal bus stand, Kottakkal to make international Video calls to their loved ones. Idea has come out with this novel idea of setting up ISD video calling booths wherein users can not only talk but see the person live in real-time. This will be a boon for such families who yearn to see their loved ones living abroad. The person receiving the call should be using a 3G handset on a 3G connection.

As a promotional offer ISD Video calling from the booth will be free on 21st, 22nd, & 23rd of Sep, 2011.

Speaking about the 3G launch in Malappuram, Mr. Vinu Verghese – Circle Head, Kerala, Idea Cellular, said: “Our innovative ISD Video Calling Booth in Malappuram is the first of its kind in Kerala, and we will also be launching them in other locations of Kerala soon. There is huge voice traffic on outgoing ISD from Kerala on 2G network, and we hope to build on the same by offering video calling on 3G network. This is our special way to ensure that our subscribers can now not only talk but also see their loved ones living far away.”

Kerala’s No. 1 operator, Idea Cellular, has received an overwhelming response ever since 3G services were introduced in the state. Idea is rapidly expanding its 3G network across the state, covering over 1250 cell sites, making it the highest penetrated 3G operator in the circle.

Idea’s 3G offerings include Video Conferencing, Idea Mall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing. IdeaMall is Idea’s Application Store which offers an entire catalogue of games and applications on Web and Mobile platforms. The application store will give Idea’s customers a superior user interface, transparent and affordable pricing, and all of Idea’s 2G and 3G subscribers using mobile handsets that support web browsing will be able to choose from more than 50,000 applications – both free and paid.

Idea’s 3G services will offer the best mobile experience in downloading songs, streaming videos on YouTube, streaming audio, photo updates on Facebook, mail and other online media, movie downloads, watching mobile TV, e-mailing with attachments, blog postings, viewing photos, and Flash as well as HD Gaming. Idea 3G users will experience speed up to 21 Mbps on 3G handsets, and higher speed on other devices depending on the device capability.

Idea has introduced Time-based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. Idea has introduced affordable 3G tariff plans for both prepaid and postpaid users in Kerala. To promote usage, Idea has introduced ‘sachet’ pricing offering attractive trial packages with per day billing.

To know more about Idea’s 3G services, and to check handset compatibility, customers can log onto www.ideacellular.com/3g or SMS 3G to Toll Free No. 54777. To feel the difference personally, mobile users can experience 3G services at special ‘Experience Kiosks’ set up inside Idea outlets.

About IDEA Cellular Ltd.

IDEA Cellular is India’s 3rd largest national mobile operator, with 98 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities. More information on the Company is available at: www.ideacellular.com and on the Group at: www.adityabirla.com.