Treat Yourself to the BEST: Savor the authentic Indian delicacy with innovative packaging

Want to surprise your loved ones with your tantalizing culinary skills? Are you a connoisseur with a penchant for flavorful food?

Best Foods Ltd, which is one of fastest growing & amongst the largest rice companies in India brings to you finest Basmati rice of unmatched quality sourced straight from the foothills of Himalayas and other prime rice growing areas in India to add an aromatic experience with every spoonful of rice you take. Rice is the main ingredient in a variety of dishes from paella and biryani to sushi and dosa. Whether you boil it, steam it, fry it, powder it, flatten it or puff it, one thing you cannot do is beat BEST rice. Basmati rice is perfect for a variety of cuisines both Indian and international. Preferred for its longer, whiter, finer grains and a distinct aroma, Best Basmati Rice is light and fluffy when cooked. With precision and care, every variant is processed so that it is suitable for exclusive recipes making you a delightful culinary magician conjuring up exciting dishes with your pack of Best rice.

Speaking on the occasion, Dr. Aayushman Gupta, Business Director, Best Foods Ltd. , remarked, “At Best Foods, we are driven by a single-minded philosophy of offering only the best to the consumers. Globally the demand for basmati rice has shown great upsurge both in international and domestic consumption. Best Foods Ltd. which had started its operations since 1998 is today a well-entrenched player in India. The key growth drivers are our quality, consistency and our ability to understand the consumer preferences. Keeping in mind the market needs for excellent quality rice at competitive rates, Best Foods has introduced five variants to cater to the varied psychographic and demographic consumer needs. Out of the five variants, two are focused on Health & Wellness - Brown Rice & Organic Rice , while the other three variants are - Premium , Select & Special are focused on the premium , economy & value for money segment. Each category of rice is distinctly prepared to meet the diverse consumer base be in terms of specific dietary or cuisine requirements. These new varieties are now available in a brand new packaging which the industry has never witnessed before!

Detailing out the retail strategy, Dr. Gupta elaborated, “With rise in disposable income, modern retail boom and demanding consumers, the rice sector has shown interesting developments – right from quality, packaging and placement. With a competitive scenario in this sector, Best Foods today offers the finest quality of rice with a world class packaging. At Best Foods, we treat rice as an experience meant to be savored. We dare to call ourselves the BEST because we will not accept & deliver anything short of that. To your dining table we vow to bring aroma-rich, finely processed rice ensuring a memorable, delightful meal for you and your family. We are amongst India’s largest and most reputed rice producers with the goal of gifting your taste buds only with the tingling sense of satisfaction. The modern retail boom and the changing consumer preference have given us enough boost and confidence to cater to quality that is parallel to none. The newest addition will be the innovative packaging that gives the brand a new facelift. The look of the brand is contemporary, and presentable. Additionally, this new packaging gives a durable and gives longer shelf life. The new varieties would be available in all modern retail formats like Reliance , Total , SPAR , SMART , Spencers, Walmart, Food Bazaar etc at a price points from Rs.60 to Rs.200 for a kilogram.

The new packaging is sure to be a huge hit for the discerning consumers who demand for quality in every aspect of the product, including packaging. The brand has recently undergone a complete repackaging which reflect in the logo, packaging, POP material etc. The packaging is a perhaps a very new packaging that the industry has witnessed in this sector. The new packs have a window in front from where the consumers can see the rice they are buying. For this , we have used BOPP & poly to come up with this kind of a concept . The pack is very clean & clutter free. To new roll out of the product across the country will be supported by a slew of campaigns such as advertising, promotional activities, in shop promos, mall events with consumers etc. “

Best Foods Ltd : Corporate

Best Foods Limited is an integrated and largest basmati rice player with presence across the value chain. With the largest client base in export market and receiver of the APEDA Silver Trophy for the 2nd highest export for the fiscal 2007-08 , 2008-2009 and 2009-10, the company enjoys the status of Star Export House. All plant facilities located at and near Karnal are HACCP , BRC and ISO 22000 certified. The company retails its products across distributors in India and overseas.